The Sneaker Legal Trademark Initiative offers free trademark application services to two BIPOC or woman-owned brands. The application period runs from April 10 to April 20, 2024, and winners receive complimentary legal services for one trademark clearance search and application filing, with only the USPTO fee to be paid. Trademarks are crucial for brand longevity and generational wealth, and this initiative aims to provide access to those who might not afford it otherwise, shaping a more inclusive future.